STASH
The fintech brand on a mission to make investing accessible for everyday Americans.
OOH Campaigns
Immersive messaging experiences designed to increase brand awareness, affinity and engagement.
14TH STREET UNION SQUARE: This immersive campaign brings investing inspiration to a NYC transit main artery (1)
14TH STREET UNION SQUARE: This immersive campaign brings investing inspiration to a NYC transit main artery (2)
SOHO/NOHO: Telling the brand narrative in a neighborhood setting (1)
SOHO/NOHO: Telling the brand narrative in a neighborhood setting (2)
SOHO/NOHO: Telling the brand narrative in a neighborhood setting (3)
TIMES SQUARE: The Stash Way makes its Broadway debut as part of a comprehensive holiday campaign (1)
TIMES SQUARE: The Stash Way makes its Broadway debut as part of a comprehensive holiday campaign (2)
Social Campaigns
Stash social was relaunched in 2020 with branded content intended to tap into the cultural zeitgeist. The goal was to ignite organic growth and word-of-mouth awareness.
GREAT THINGS TAKE TIME: An instagram series featuring a diverse group of creative thinkers who invested in themselves (1)
GREAT THINGS TAKE TIME: An instagram series featuring a diverse group of creative thinkers who invested in themselves (2)
BRAND AMBASSADORS: This program empowers and evangelizes select young people by gifting them Stash accounts, advice and education. It demonstrates Stash’s commitment to investing in local communities across key markets.
TV Commercials
National ad spots, scripted with aspirational and accessible brand messaging, increased aided and unaided awareness.